After more than ten years of legal maneuvering and appeals, tobacco giants R.J. Reynolds, Philip Morris, Altria and Lorillard finally ran out of options and admitted, in court-mandated newspaper advertisements, what they denied for decades — that they had been addicting and killing millions of people as a core business strategy. Here’s the ad that came in the morning paper.
Irony #1: The Big Tobacco maneuvering actually worked. During the long delay, non-digital news readership has declined sharply. You’re only seeing it because we’re posting it online.
Irony #2: The ad sits opposite a story about today’s equivalent of the Tobacco Wars, climate change and climate denial. The rapid melting of Peru’s glaciers portends the end of survival for Peruvian farming communities watered by Andean glacial streams and rivers. The water supply for these communities and farms is dwindling as the glaciers disappear.
On average, a citizen of Peru emits 1.9 tons of CO2 per year. The global average is higher: 4.9 tons. The average American, however, emits a whopping 16.4 tons — more than triple the world average. And we are the only country in the world that refuses to share in the global effort to stop climate chaos.
Imagine with me: What will your advertisement look like? Will you claim that you at least tried? Try writing it out. Tell yourself the details. Then, maybe, follow the link below to see what else you can do.
Learn more about the melting of Peru’s glaciers: http://nyti.ms/2A70TRD
Learn more about reducing your own carbon emissions: http://bit.ly/2xczf05